ES

Field notes

Fresh guides for local businesses — Maps, websites, and AI visibility.

Bright desk with an unbranded laptop and monitor showing light website wireframes
White storefront window with a potted olive tree and no signage

AI visibility

How to make ChatGPT recommend your local business

ChatGPT has no form for a local business. Publish a page a model can read, match your Google Business Profile, and answer real customer questions.

AI visibility5 min

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Nested frosted glass rectangles on a white table

Technical SEO

What schema markup your small business site needs

The schema a small-business site can defend: Organization for facts you show, breadcrumbs people can see, and a public test. No invented address.

Technical SEO3 min

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Glass of water and a plain gray slab on a marble windowsill

Technical SEO

Website speed and mobile UX: the silent lead killer

Slow pages and clumsy mobile layouts drop calls before the form. What to check on a phone, which images to shrink, and where the number should sit.

Technical SEO4 min

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